Men For Sale: French Online Dating Site Has “Supermarket Of Love” To Women

Men For Sale: French Online Dating Site Has “Supermarket Of Love” To Women

If, by opportunity, you had been in Paris the other day, you could have seen a frenzy of task on Rue de Los Angeles Bonheur as an innovative new, traveling pop-up search for, which equals, exposed its doorways when you look at the town’s trendy, fashion district. The pop-up, which is available for 10 times before it progresses to Brussels, Lausanne, Toulouse and Lyon, brings the favorite French, on the web dating site to life as genuine guys are presented in life-size, doll containers like living, breathing Ken dolls for females to ogle and browse. Oh, mon dieu!

Even though the pop-up’s men that are boxed whose labels sport names like “Mr. Strength” and “The Rocker”, are now actually employed models for display purposes just, they have been meant to express the various kinds of genuine, qualified bachelors the ladies who subscribe with all the dating internet site can expect you’ll fulfill on the web. Nothing beats only a little over-the-top PR stunt to drive worldwide brand name understanding and visitors to your website.

But this promotion creating pop-up trip is simply an additional boost towards the site’s currently impressive popularity, which was growing since its 2010 launch. Apparently, ranks on the list of top 100 French sites and it is the French industry frontrunner in website traffic with an increase of than 300 million web page views 30 days.

The company’s spin why is significantly diffent than many other online dating services… these are the only 1 “where women have been in full control over the courting process, making searching for guys as simple as buying shoes.” Truthfully, there isn’t one element of that feature that does make us cringe n’t.

Nevertheless, fascination got the very best of us, so we dug only a little much deeper to discover exactly how it really works: “Inside’s supermarket of love, a woman shops for ‘products’ at her leisure. Whenever she’s ready to commit, she puts as much items as she likes inside her ‘cart’, starting the lines of interaction. Until then, men lay on the rack, contending for attention and waiting to have noticed.” The women a.k.a “shoppers” are the only ones who can initiate communication and then the guys a.k.a “products” have to sell themselves through their online profiles in other words.

Simply Click to enter buttons in the web web web site

Ok… although we manage to get thier entire girl accountable for her very own destiny that is dating, that will be poor schtick at most readily useful, to discover their try to bring humor and playfulness to the internet dating experience, we’re just not into this idea for a wide variety of reasons. Barring well-known aspects that are insultingto both genders) and cheesiness from it all, imagine if the Shopper and Product had been reversed making the Shoppers males additionally the Products females. Individuals, including us WYSKers, would get BANANAS! We’re not planning to feed in to the standard that is double say it is precious and clever in this manner, but could be horribly unpleasant within the reverse. Main point here: people aren’t commodities become included with internet shopping carts.

While we’re perhaps perhaps perhaps not certain exactly what the deal that is exact using the U.S. form of the site – – as we weren’t planning to register to attempt to discover, it appears to occur, but cross links having a British variation – The company’s CEO and co-founder, Sebastien Sikorski, had this small treasure of knowledge to share with you with all the globe as soon as the U.S. site apparently established, “Everyone views the French as masters of love. Our hope is the fact that by bringing the French methods of love, seduction and dating to America, may be France’s best present to America because the Statue of Liberty.”

Monsieur Sikorski you can’t be severe!

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2 Responses

This version that is french of relationship is among the cheesiest we have actually have you ever heard of. Buying carts and models that are male. You’ve surely got to be joking.


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