The big online dating sites rebrand means the apps want you to fall deeply in love with them now.
Dec. 18, 2018
Tinder and Bumble are hopeless to persuade you that you’re not desperate. Dating, they vow, is fun, so enjoyable, that when one date comes to an end poorly, it is a blessing that is barely disguised you’re able to remain on the apps and carry on dating!
This message is being pushed by both companies with recent advertising efforts. Tinder possesses publication that is n ew Swipe lifestyle, devoted to individual essays that reinforce the concept that dating misadventures are cool, or at the least exciting, invigorating and youthful. (Swipe lifetime says downloading Tinder is a milestone in human being life comparable to purchasing your beer that is first and your virginity. )
Bumble is attempting to sell it self as a way to betterment that is personal greater elegance. It’s profiling good-looking, high-achieving brand brand New Yorkers on articles on its web log, the Beehive, as well as on coach stops and billboards around new york. The app that is dating-slash-friendship-slash-networking looking to offer users on numerous kinds of upward flexibility. อ่านเพิ่มเติม “Tinder and Bumble Are Hungry for the Love”